Bachelor of Business Administration, Digital Marketing

Digital Marketing Career Opportunities

  • Branding Specialist
  • Content Manager
  • Email Marketing Specialist
  • Marketing Analyst
  • Marketing Data Analyst
  • Market Research Specialist
  • Search Engine Optimization Specialist
  • Search Engine Marketing Specialist
  • Social Media Manager

Access In-Demand Careers With a Bachelor’s in Digital Marketing

If you’re considering a digital marketing degree, 中美基督教大学(MACU)可以帮助您进入快速发展的在线营销领域,并具有许多优势. Whether you choose to study online or on campus, 您的数字营销课程将是相关的,并由具有实际经验的合格讲师授课.

数字营销学士学位仍然是营销领域职业发展的最佳途径. According to a recent salary survey from the National Association of Colleges and Employers (NACE), 拥有学士学位的营销人员的平均年薪为54美元,500 in comparison to $40,000 for those with an associate’s degree. In the U.S.在美国,各类企业和金融业务的就业预计将增长 eight percent between 2020 and 2030, adding more than 750,000 jobs. The growing use of data, marketing technology (martech), market research, 而相关的信息已经导致了对那些能够评估的人的需求, implement, and measure marketing strategies, particularly online.

Through MACU’s digital marketing major, 你不仅会学到专业技能,比如搜索引擎优化(SEO), search engine marketing (SEM), data analytics, market analysis, social media management, marketing automation, 而且,你还会在其他关键领域获得商业知识, including market economics, consumer behavior, accounting, and business finance. As part of your coursework, you will be prepared to receive certification in Google Ads, Bing Ads, Meta Ads Manager, Marketo, Salesforce and Google Analytics.

MACU’s Bachelor’s in Digital Marketing was named one of TechGuide‘s best Digital Marketing degrees in the country for 2024. 《PG电子游戏》强调了澳门大学项目的质量和对学术卓越的坚定承诺, utilizing data from the National Center for Education Statistics, including IPEDS and the College Navigator. MACU was lauded for tuition, student-to-faculty ratio, admission and graduation rates, and alumni success.

Get a Digital Marketing Degree Online

MACU’s accredited, 在线提供加速数字营销学位,专为繁忙的成人学生设计. With the university’s prior learning credits, 你可以通过广泛的符合条件的生活经历获得最多30个学分, including on-the-job and vocational learning, ministry, volunteering and community service, and travel. 这些学分将帮助你减少项目成本和完成学位所需的时间. Veterans and active members of the military can also earn credits for their training.

澳门大学的在线营销学位为您的成功提供了其他途径:

  • Each class is just five weeks long, so you can focus on one course, one professor, and one set of assignments at a time.
  • 我们要求最低的前期费用,并提供免费的分班测试和一个完善的方向,以在线PG电子游戏.
  • Our classes are small, 我们的学生服务和辅导团队随时为您服务.
  • 我们注重社区的发展和全人的成长.

当你准备在澳门大学开始你的学位时,我们的PG电子游戏顾问随时准备为你提供帮助. Please take a look at this downloadable degree sheet, 介绍澳门大学的数字营销学位课程. Don’t hesitate to reach out by emailing [email protected] or calling 888-888-2341 if you have any questions.

Connect & Explore as You Earn a Bachelor’s in Digital Marketing

市场营销领域是开始商业生涯的理想场所, 澳门大学的校园是获得网络营销学士学位的理想场所. 作为一所私立的,以信仰为基础的大学,位于俄克拉荷马州的俄克拉荷马城., we strive to balance career exploration, four-year degree completion, and small-campus and big-city life.

At MACU, 学生们享受两全其美:生活在一个鼓励基督教社区的地方,安全是一个优先考虑的问题, diverse city with a population of more than 640,000 and thriving job market. Activities in the city include national sports teams, vibrant downtown shopping and eateries, 户外探险从徒步旅行到激流漂流. 

澳门大学校园学位课程的其他优势包括:

  • Affordable, streamlined degree completion
  • Low faculty-to-student ratio
  • Support services, including tutoring, so students can thrive
  • Recreational, academic, and faith-based activities and groups
  • Competitive sports and esports teams

Integrate Marketing and Ethics at MACU

At MACU, 我们强调教育,有效地整合了基督教信仰为基础的世界观和刺激, purpose-driven studies that are grounded in biblical principles. 这就是为什么我们的课程强调道德营销哲学, such as the importance of honest, 值得信赖的广告和工作,不仅提供投资回报, but also to ensure morally sound decisions.

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Major Courses

MKTG 3103

Principles of Marketing

An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research.

MKTG 3143

Consumer and Market Behavior

研究在市场营销环境下个人和群体在获取商品和服务时的行为模式.

MKTG 3243

Marketing Analytics

本课程侧重于数字营销人员专门使用的分析,为学生提供专业知识, participate in, manage, and evaluate marketing analytics. 学生将有机会通过执行A/B测试和网络分析来应用数据收集和分析的原则和实践, requiring them to make critical marketing analytic decisions. 

MKTG 3253

Digital Marketing Channels

学生将深入研究主要的数字广告和产品推广渠道,如, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and mobile advertising. 潜在客户产生、收入产生和数字影响将是讨论的主题. 学生将开发数字渠道活动,并寻求最新和相关平台的认证.

MKTG 3263

Marketing Research & Reporting

市场研究将通过研究设计帮助学生在更深层次上了解客户和市场, research projects, data analysis and reporting. Emphasis will be placed on the presentation of findings,
insights and recommendations to key stakeholders.

MKTG 3273

Professional Selling in Marketing

专业销售超越了销售,教学生如何通过CRM(客户关系管理)分析战略性地管理客户,并通过kpi(关键绩效指标)管理销售人员自己的绩效。. 它还将侧重于日常销售操作,如计划和设定目标, how to use prospecting methods such as phone calls, video emails, and social media, and creating product proposals. 这是一个完整的循环,教学生如何通过提出有效的问题来满足客户的需求, resolving concerns, and creating individualized value. As well as, negotiating effectively, close deals, and manage customers post-purchase through account management.

MKTG 3533

Brand and Product Management

介绍广告和促销,包括用于传播PG电子游戏的各种沟通渠道, services and ideas to prospective customers.

MKTG 3713

Services Marketing

本课程侧重于服务营销的独特问题和特点
organizations. Students will learn how to manage customer expectations, discover service design processes, 并通过设置服务和PG电子游戏如何处理的实际经验
obstacles and changes as they develop.

MKTG 4113

International Marketing

In an increasingly global economy, 数字营销人员需要一个全球视角来更好地应对国际机遇. 主题包括文化、社会、伦理、法律和政治环境的概述. Special emphasis on global distribution, pricing, promotion, sales, international market entry, social responsibility, market planning and strategy.

MKTG 4603

Social Media Marketing

学生将接受社会媒体营销方面的教育和培训,以吸引参与, develop brands, generate revenue, monitor reputations, communicate and generate influence within target audiences. The course will include key performance metrics, 开发成功的社交媒体活动所需的平台和步骤

MKTG 4803

Content Marketing

通过参与,内容营销已经成为数字营销的支柱, branding, storytelling, lead generation email marketing and numerous other channels. Students will learn how to effectively generate content, measure impact and evaluate content-focused campaigns.